Client Results

Measurable outcomes for high-stakes businesses.

Every number below represents real installs, revenue, deals, and competitive ground won. Client identities are protected under NDA.

Client identities are protected under mutual NDA. Results are shared with explicit written consent only.
Headline numbers
4.7★ — from 3.4 in 90 days +38% organic installs 340% AI citation growth +47% qualified enquiries 2.4× pipeline growth −30% cost per lead
Reviews Management

UAE fintech payments app

Fintech · B2C Payments · UAE
4.7★
From 3.4 stars
+38%
Organic installs, 90 days
Identity protected under NDA
About Reviews Management →

The Challenge

A licensed UAE payments app with strong transaction volumes but a 3.4-star App Store and Google Play rating. The low rating was driven by unresolved KYC frustration and withdrawal delay complaints. It was suppressing their organic store ranking and increasing CPI on paid campaigns.

What We Did

Engaged under NDA. Resolved the cluster of negative reviews through structured user outreach and professional public responses. Built a CRM-integrated review generation flow — requests triggered at post-successful-transaction and account milestone moments. Implemented a response programme covering both platforms within 24 hours.

The Result

Rating moved from 3.4 to 4.7 stars across both stores within 90 days. Organic installs increased 38% as app store search ranking improved. The team reported a measurable reduction in cost-per-install on Meta and Google campaigns as the higher rating improved conversion from paid traffic.

AEO + Reviews

UAE real estate developer

Real Estate Development · Dubai
340%
AI citation growth
+47%
Qualified enquiry volume
Identity protected under NDA
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The Challenge

A mid-size Dubai developer with completed and off-plan inventory, a credible track record, but near-zero presence in AI-generated responses when buyers asked ChatGPT or Perplexity to recommend developers in their target communities.

What We Did

Began with Reviews Management: structured review generation across Google, Bayut, and Property Finder. After 60 days of building review authority, layered AEO: restructured the website with Q&A content targeting buyer intent queries, added schema markup, and built community-specific authority pages.

The Result

340% increase in AI citation volume within six months. Qualified enquiry volume from digital channels increased 47%. The developer is now cited by AI for 9 buyer intent queries in their primary communities — none of which were accessible six months prior.

Fractional CMO

Growth-stage consulting firm

Management Consulting · UAE & GCC
2.4×
Pipeline growth, 18 months
−30%
Cost per qualified lead
Identity protected under NDA
About Fractional CMO →

The Challenge

A UAE management consulting firm with strong delivery credentials and a growing GCC client base, but marketing that was entirely reactive — event-driven, referral-dependent, and without a repeatable pipeline system.

What We Did

Stepped in as Fractional CMO under NDA. Implemented AEO targeting sector-specific queries. Built a content-led thought leadership programme and restructured the firm's digital presence for AI search authority. Unified vendor management under a single strategic owner for the first time.

The Result

Pipeline grew 2.4× over 18 months. Cost per qualified inbound lead fell 30%. The firm is now cited by AI for 14 consulting-specific queries across the UAE and GCC. For the first time, the founding partners have a marketing function that operates independently of their personal business development effort.

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