Board-level marketing leadership.
Without the board-level overhead.
For enterprise and growth-stage businesses in the UAE that need a senior marketing strategist embedded in their operations — accountable to the leadership team, not just delivering a retainer.
When your business has outgrown its marketing operating model.
High-growth companies in the UAE often reach a point where marketing spend is significant, activity is happening, but strategic ownership is fragmented. Vendors deliver services. No one owns outcomes.
A ProDigi Fractional CMO steps into that gap — owning the strategy, managing vendors, reporting to your leadership, and accountable for commercial outcomes. Typically at a fraction of a full-time C-suite hire.
This engagement is typically right when:
Marketing spend is material but attribution is unclear
Multiple vendors are active with no one connecting the strategy
The board is asking for marketing accountability and isn't getting it
A fundraise, expansion, or licensing event is creating reputational urgency
Strategy & Market Positioning
Define the competitive position, ideal client profile, and the channels and messages that convert — built on data and sector intelligence, not assumptions.
Vendor & Team Leadership
Own relationships with all marketing vendors, hold reviews and AEO programmes accountable to outcomes, and build internal capability to scale.
Board-Level Reporting
Monthly reporting to the leadership team or board — commercial KPIs, spend attribution, reputation metrics, and strategic decisions needed in the next quarter.
A Fractional CMO in action.
Growth-stage consulting firm
The Challenge
A UAE management consulting firm with strong delivery credentials but marketing activity that was entirely reactive — event-driven, referral-dependent, and without a repeatable pipeline system.
What We Did
Stepped in as Fractional CMO under NDA. Implemented AEO targeting sector-specific queries. Built a content-led thought leadership programme and restructured the firm's digital presence for AI search authority. Unified all vendor management under one strategic owner.
The Result
Pipeline grew 2.4× over 18 months. Cost per qualified inbound lead fell 30%. The firm is now cited by AI for 14 consulting-specific queries across the UAE and GCC.
Need to improve your app store ratings first?
Our Reviews Management programme works independently and can be the first step.
Want your firm cited by AI?
Our AEO service works as a standalone engagement or integrated under Fractional CMO.